In the shadow of the tough circumstances and the media blackout which target the Arab education within the Palestine of 48, a young generation rose in the year 1990 with an independent initiative of establishing the first Arab company dealing with the cinematic and televised production. At the age of 20 years, the company's founder initiated, in a bold step, the setting up of the first Arab studio equipped with adequately professional cadres and apparatuses, as a beginning of sowing the media field in the hearts of the Arab people inside the green line, and giving the opportunity of consolidating their education and make famous the Arab authors and artists. Thus Alarz Production Company was produced in the year 1990 in the city of Nazareth as the first of its kind, devoting itself to cinematic and televised production for the Arabs of 48, depending on professional Arab cadres in various production fields, and setting around it, throughout the years, its own professional and technical cadres as a strategy, achieving what it has become today in terms of success and independence in numerous fields of this line of work.